Marketing // Consumer // Analysis // Sales // Promotion // Target
  • COURSE DESCRIPTION:

    • This introductory course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service skills, branding, product development, pricing and distribution strategies, business structures, sales processes, social media, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.
    • Lessons throughout the course will complement the essential project design elements of Project Based Learning. Our course will encourage the developmental growth of our students following the 5C Skills: Communication, Collaboration, Critical Thinking, Creativity, and Citizenship.
    • Student participation in DECA is strongly encouraged. DECA is a Student Association for Marketing Students therefore all marketing students are highly recommended to be active members and participate in all activities and fundraisers throughout the year. Students can elect to participate in DECA for extra credit for their nine weeks grade.